The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
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Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client: Apple Category: Craft - Direction / Single
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Craft - Direction / Single
The Shot
Agency: BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Craft - Direction / Single
Surprise
Agency: BBDO / New York + SomeSuchXAnonymous
Client: AT&T Category: Craft - Direction / Single
Runways
Agency: Wieden+Kennedy / New York
Client: Delta Air Lines Category: Craft - Direction / Single
Unstoppable
Agency: Jung von Matt/Donau / Vienna
Client: Erste Bank und Sparkasse Category: Craft - Direction / Single
Major
Agency: RadicalMedia / New York City + Droga5 / New York
Client: Hennessy Category: Craft - Direction / Single
Nurses Change Everything
Agency: MJZ / Los Angeles + BBDO / New York
Client: Johnson & Johnson Category: Craft - Direction / Single
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Craft - Direction / Single
The New Normal
Agency: Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles
Client: MedMen Category: Craft - Direction / Single
Reverse
Agency: Matter Unlimited / New York + Whitelist / Los Angeles
Client: Merck For Mothers Category: Craft - Direction / Single
Point of View
Agency: BBDO / New York + MJZ
Client: Sandy Hook Promise Category: Craft - Direction / Single
If Love Hurts
Agency: Pete Giblin / London + Somesuch / London
Client: White Ribbon Category: Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client:
Apple
Title:
Unlock
Category:
Craft - Direction / Single
Annual ID:
OS_MI19053M
Award:
2019 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles
Client:
Apple
Title:
A Little Company
Category:
Craft - Direction / Single
Annual ID:
OS_MI19054M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke
Client:
AT&T
Title:
The Shot
Category:
Craft - Direction / Single
Annual ID:
OS_MI19055M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + SomeSuchXAnonymous
Client:
AT&T
Title:
Surprise
Category:
Craft - Direction / Single
Annual ID:
OS_MI19056M
Award:
2019 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Delta Air Lines
Title:
Runways
Category:
Craft - Direction / Single
Annual ID:
OS_MI19057M
Award:
2019 Moving Image Craft Merit Award
Agency:
Jung von Matt/Donau / Vienna
Client:
Erste Bank und Sparkasse
Title:
Unstoppable
Category:
Craft - Direction / Single
Annual ID:
OS_MI19058M
Award:
2019 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Direction / Single
Annual ID:
OS_MI19059M
Award:
2019 Moving Image Craft Merit Award
Agency:
RadicalMedia / New York City + Droga5 / New York
Client:
Hennessy
Title:
Major
Category:
Craft - Direction / Single
Annual ID:
OS_MI19060M
Award:
2019 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + BBDO / New York
Client:
Johnson & Johnson
Title:
Nurses Change Everything
Category:
Craft - Direction / Single
Annual ID:
OS_MI19061M
Award:
2019 Moving Image Craft Merit Award
Agency:
GREYnJ UNITED / Bangkok
Client:
KASIKORNBANK PUBLIC COMPANY LIMITED
Title:
FRIENDSHIT
Category:
Craft - Direction / Single
Annual ID:
OS_MI19062M
Award:
2019 Moving Image Craft Merit Award
Agency:
Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles
Client:
MedMen
Title:
The New Normal
Category:
Craft - Direction / Single
Annual ID:
OS_MI19063M
Award:
2019 Moving Image Craft Merit Award
Agency:
Matter Unlimited / New York + Whitelist / Los Angeles
Client:
Merck For Mothers
Title:
Reverse
Category:
Craft - Direction / Single
Annual ID:
OS_MI19064M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Soldier
Category:
Craft - Direction / Single
Annual ID:
OS_MI19065M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + MJZ
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Craft - Direction / Single
Annual ID:
OS_MI19066M
Award:
2019 Moving Image Craft Merit Award
Agency:
Pete Giblin / London + Somesuch / London
Client:
White Ribbon
Title:
If Love Hurts
Category:
Craft - Direction / Single
Annual ID:
OS_MI19067M